2008–2009: Tourism ambassadorship and contractual dispute įrom April to July 2008, Lee played the titular role in SBS's Iljimae, a period-action drama based on Chinese folklore from the Ming dynasty about a masked Robin Hood-esque character during the Joseon era. Director Kim Jin-min opined some years later that it was a turning point for Lee as the role enabled him to shed his "pretty boy" image and also highlight his martial arts background. He won the Excellence Award at the 2007 MBC Drama Awards for his performance. Lee also took on his first drama leading role in MBC action drama, Time Between Dog and Wolf, in which he played a vengeful NIS agent with a violent streak. However, there was criticism that both of these productions, along with Fly, Daddy, Fly, had "either fallen short of expectations at the box office or cast Lee in minor roles." 18 May achieved excellent box office results, and was later awarded the Gold Orchid Best Feature Film for the year of 2007. The same year, he participated in the film May 18, which is based on the events surrounding the Gwangju Massacre of 1980. Lee later received the Rising Star Award at the 27th Hawaii International Film Festival. Virgin Snow was successful as it placed 9th at the box office chart and set a new ticket admissions record for a Korean film released in Japan.
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In 2007, Lee filmed a joint Korea- Japan movie entitled Virgin Snow with Japanese actress Aoi Miyazaki, in which he plays a Korean exchange student. The film garnered much attention and media coverage among Chinese viewers. This is because the contract was signed in early December before the film's release when Lee was an unknown actor. įor his follow-up film Fly, Daddy, Fly, directed by Choi Jong-tae and produced by Dyne Film-Guardtec, he was reportedly paid ₩100 million, relatively low given his rising popularity following King and the Clown.
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The romance comedy series became a hit during its run both domestically and across Asia, further catapulting Lee into Korean Wave stardom. Lee was then cast in SBS's My Girl alongside Lee Da-hae and Lee Dong-wook. He believed that without the screen quotas, The King and the Clown would not have been as successful in competing against foreign films. Lee was against the halving of screen quotas in South Korea that allows foreign films to be shown in theaters on certain days, while domestic films are allotted another number of days. Suddenly, people were interested in me, and there was all this praise and criticism all at the same time. Lee has since tried to downplay this kkonminam image, saying that his character Gong-gil in the film felt like a foot chain for him so he wanted to escape from it: "After my performance in The King and the Clown, I found myself at the forefront of this ‘pretty boy’ trend, whether or not that was my intention. Producer Lee Joon-ik revealed the story of how he chose Lee for The King and the Clown, despite being an unknown and relatively new actor, by just seeing him do handstands, saying, "Just because of handstands, Lee Joon-gi became the person he is today." After the film, Lee became "an icon" of the South Korean "pretty boy" trend. Apart from winning numerous Best Newcomer recognition at the Korean Film Awards, Grand Bell Awards and Baeksang Art Awards, Lee also won the Best Actor Award at the Max Movie Awards. The film, which achieved both critical and commercial success, propelled the then-unknown actor into Asia-wide stardom. Career 2005: King and the Clown and rising fame Īfter bit-part roles in several dramas and films, Lee had his first major acting role in the 2005 film The King and the Clown, in which he played the historical figure Gong-gil, an effeminate clown in the Joseon Dynasty. He was accepted into the Seoul Arts College on a scholarship and graduated in 2007. For the next several years, Lee worked at various part-time jobs such as waiting tables while auditioning for roles and also debuted as a print and commercial model in 2001. After finishing high school, he went against his parents' wishes for him to enter university and moved to Seoul to pursue a career in the entertainment industry. He first became interested in the performing arts as a high school student after watching a performance of Hamlet. Lee Joon-gi was born in Busan but spent his schooling years in nearby Changwon. 2.6 2014–present: Historical dramas and action roles.2.3 2008–2009: Tourism ambassadorship and contractual dispute.2.1 2005: King and the Clown and rising fame.
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